SMEANGAMALY: BEJING OLYMPICS -24 th AUGUST 2008

08/03/2008

BEJING OLYMPICS -24 th AUGUST 2008

"One World One Dream" fully reflects the essence and the universal values of the Olympic spirit -- Unity, Friendship, Progress, Harmony, Participation and Dream. It expresses the common wishes of people all over the world, inspired by the Olympic ideals, to strive for a bright future of Mankind. In spite of the differences in colors, languages and races, we share the charm and joy of the Olympic Games, and together we seek for the ideal of Mankind for peace. We belong to the same world and we share the same aspirations and dreams.

The symbol, which was created using a calligraphic art form, is composed of human and tree-like shapes. The logo consists of the crown of a tree and the shape of a human being, which are used to create the form of a large tree reaching the sky. The image represents harmony and unity between human beings and nature. Just like swinging coloured strips that encircle and cross each other, the green lines form a luxuriant crown of a tree and recall flowers in full bloom, embodying the sustainable development of nature.

The shape of heart, composed of interweaved hearts, signifies that volunteers, athletes, the Olympic family, and all guests would render service and compassion in a joint effort to glorify the Olympic Movement.The shape of a dancing human stands for volunteers with dedicated spirit. The sincere smiles, outstanding services, and friendly actions of the volunteers will evoke a strong echo in every participant of the Olympics.Chinese unique artistic form -- calligraphic art is adopted in the beaming design of the secondary mark, which sets off against the Olympic Emblem "Chinese Seal, Dancing Beijing."

Designed to express the playful qualities of five little children who form an intimate circle of friends, Fuwa also embody the natural characteristics of four of China's most popular animals -- the Fish, the Panda, the Tibetan Antelope, the Swallow -- and the Olympic Flame.